Omdat we nu halverwege het jaar zitten wil ik even kijken naar de komende trends voor het laatste half jaar van 2011.

Marketers have to stop doing marketing just because of the marketing. They have to listen and learn first before they can talk. With social media marketers have to add value to the brand experience of the community. If you listen to your consumers, you will better understand what they want and need.

Imagine you want to increase your brand awareness and the attitude towards your brand, what would you do? TV advertising would probably advertise your brand to a wide group of people, lots of exposure, for lots of money!